OnBrand checks any written content — press releases, social posts, web copy, blog articles, investor updates, and more — against any standards you upload. Most teams start with brand strategy, messaging, and compliance standards, but you can add anything: campaign briefs, tone-of-voice guides, regulator guidance, accessibility standards. Upload your documents once and OnBrand applies them to every content check.

AI search is becoming a primary discovery channel for regulated brands, and it cites the brands with the clearest, most consistent content. Brands building consistent foundations now will have more material in the system as AI search develops — making it harder for late movers to catch up.

We're building integrations with common CMS and workflow tools. Tell us what you use and we'll prioritise what you need.

ChatGPT is a general-purpose AI assistant. OnBrand is purpose-built infrastructure for brand consistency at scale. ChatGPT can check content if you remember to ask, paste in the guidelines, and trust everyone on the team prompts it the same way — because different prompts produce different answers, even on the same content. OnBrand removes the variable. Guidelines are uploaded once, versioned, and applied the same way every time. It suggests fixes you can apply with a click (or edit yourself), and produces a full audit trail.

OnBrand checks against the compliance rules you upload, so when regulations change you update your documents and every new check reflects the latest requirements.

Compliance tools check whether content meets regulatory requirements. That's important, but it's only one piece. OnBrand also checks whether content aligns with your brand strategy, messaging, and core positioning. Content can pass every compliance check and still be off-brand. OnBrand covers all bases.